tag:blogger.com,1999:blog-69887976140221988712024-03-13T12:41:39.766-07:00Writing essays for kidsPortia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.comBlogger146125tag:blogger.com,1999:blog-6988797614022198871.post-57586313531850842752020-09-02T09:28:00.001-07:002020-09-02T09:28:04.599-07:00PTLLS Unit 012 Principles of Assessment in Lifelong Learning EssayProduce 1 Written Rationale of 1000 words for all regions of exploration in 1 to 3. 1.1 Analyze how kinds of appraisal are utilized in deep rooted learning: ââ¬Å"Assessments ought to be a customary procedure; it may not generally be formalized, yet you ought to be seeing what your students are doing, posing inquiries and assessing their advancement all through their time with youâ⬠. Gravells A. Page 113. Appraisals are utilized to follow student as well as mentor progress. Underneath I have recorded some used in my ordinary instructing life: Beginning Assessment Attempted before an exercise or course is conveyed and guides my meeting intending to meet learnerââ¬â¢s desires. Preferably this recognizes earlier information, individual learnerââ¬â¢s current levels and any unique necessities. Attempted utilizing a mix of the accompanying: * Observations * One-to-one assessment ââ¬ËIs the student is on the privilege courseââ¬â¢ ââ¬ËWill they effectively complete all necessities to pass this courseââ¬â¢. * Competency tests (Functional Skills). Is there is any shortcoming? Extra modules to help the student. Developmental Assessment An on-going procedure occurring during meetings appearing as: * Quizzes and riddles. Learns information retention. * Verbal inquiry and answers. Enables check whether the students to fathom the theme. * Journals. To help the record emotions, what went right and what can be enhanced. This encourages me evaluate educating to the right level or valuable I changes in accordance with my arrangement and strategies. * Observations. I can stroll around the room and watch the learnerââ¬â¢s work. Summative Assessments Done toward the finish of a course to quantify what amount has been held typically through: * End obviously formal tests or tests. To perceive what they have realized. * Portfolio: This is a gather particle of the students work all through the course. 1.2 Analyze how evaluation strategies are utilized in long lasting learning: To recognize what earlier information a student has, I would make a self-appraisal survey that requires explicit answers, (mark boxes). I would then incorporate this with my meeting plans. Journals or Learning Journals are utilized to report on-going gaining from every meeting. Progress is estimated and any holes in educating or learning tended to. Reenactment is utilized to check whether students can get guidelines and generation of what they have seen or heard in regular daily existence circumstances. Assignments assess how well students can explore specific subjects at that point put words to their discoveries. Conversations are a decent vehicle for appraisal and understanding when different techniques might be hard to oversee. Friend input where individual students give their remarks and approach inquiries for lucidity. 1.3 Evaluate qualities and confinements of appraisals techniques to meet individual less fatty needs: Tests and riddles can be utilized casually to survey if learning is occurring. In any case if the reason for existing is to quantify singular learning the inquiries should be fluctuated. The best path is to have the appraisal PC produced however this isn't generally conceivable if the right programming or office isn't accessible. Journals help education and language abilities. The student would likewise have the option to consider back what they have realized; constructing their certainty to self-survey. With the goal for this to work, there should be clear points and destinations. A portfolio is a proper method to assemble proof created over some undefined time frame covering all subjects educated. This should be checked for things, for example, literary theft and if data utilized is current and effectively referenced. Pretend is another evaluation strategy. The students are given a situation from their exercise which they have the chance to carry on connecting hypothesis to rehearse. There should be clear clarification given, this can be tedious and not all students may feel great assuming jobs. Assessments can evaluate what students have held by simply reviewing data. The drawback of this is students may have just been instructed what is expected to finish the test and not hold any of different hypotheses they may require at a later stage. 2.1 Evaluate how to include students in the appraisal procedure: As a mentor I will do different techniques for evaluation to keep up constant improvement; I additionally include my students simultaneously. By giving my students clear rules they embrace shared appraisals, where they give verbal input to one another. This animates center around the subject being educated; empowers relational abilities and the disclosure of shared view. In some cases remarks originating from a companion can be preferable gotten over from the mentor. Checking their own work and progress through self-appraisal is helpful as this offers students a chance to step back and think about their goals and whether theyââ¬â¢ve achieved them. I additionally lead coordinated instructional exercises in a casual way where we talk about goals, progress and advancement. This exhibits positive and individual consideration. As expressed by Wilson L. (2009). page112 ââ¬Å"Assessment is a term given to watching that learning has happened. It might occur at any stage during the learnerââ¬â¢s progress through their qualificationâ⬠. Evaluations are likewise a device to rouse and support the certainty of students. 2.2 Analyze the job of companion and self ââ¬assessment in the appraisal procedure: Peer evaluations are a decent methods for affirming and sharing thoughts. During encouraging meetings I am ready to portray my perceptions and legitimize how I arrived at resolutions. My friends may concur or get me to take a gander at what Iââ¬â¢ve communicated in an alternate manner in this way through conversation we go to an agreement. Taking a gander at peer appraisal on my smaller scale educate meeting. I was satisfied with the input. It obviously indicated what I am certain about; what I have to enhance and what I ought to consider for future conveyance. Their input was empowering and it has affirms I have settled on the right choice vocation insightful. I discovered incorporating what I definitely know with what I have realized in the course of recent weeks extremely helpful. There were a few difficulties I had while making my own small scale show meeting, this is all piece of the learning procedure for me. Both during however predominately as meeting reach a conclusion I to do a psychological self-appraisal prompting writing down my own musings down to help improvement going ahead. 3.1 Explain the need to track appraisal learning: Assessments ought to be recorded make proof of realizing, how it is assessed and progress made. Records additionally fill for the need of check for reviews, for quality confirmation and for administrative bodies. * Assessment following can be utilized to show advancement and students necessities being met. * Feedback and activity records are utilized to show that a student has had input, what was concurred and when it is completed. * Learning styles results will help with comprehensiveness while surveying or making meeting plans. * Enrolment structures to affirm the learnerââ¬â¢s subtleties, crisis contact, regardless of whether they are allowed to contemplate and what the student pursued. 3.2 Summarize prerequisites for keeping records in an association: All administration, lawful and hierarchical rules ought to be followed and normally examined. Secrecy must be kept up consistently by any people holding/utilizing individual information in accordance with the ââ¬ËData Protectionââ¬â¢ and ââ¬ËFreedom of Informationââ¬â¢ Acts. Records ought to be precise, readable and current with explicit principles in regards to capacity, access and evacuation of old data. All strategies ought to be to a concurred standard independent of who, whom and how attempted. WORDCOUNT: 1089 List of sources Gravells A. (2012) Preparing to Teach in the Lifelong Learning Sector fifth Edition, London: Learning Matters Wilson L. (2009) Practical Teaching A Guide to PTLLS and DTLLS. Cengage Learning EMEA Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-86839463182905369632020-08-22T15:14:00.001-07:002020-08-22T15:14:21.682-07:00Fogbusters inc Essay Example | Topics and Well Written Essays - 500 wordsFogbusters inc - Essay Example The domain to examine and give an advancement proposition and choose a segregating decision is the gathering and gracefully benefits A portion of the things changed by FOGBUSTERS Inc system fuse Goslyn. This is an immiscible liquid separator which works under hydro static weight and doesn't have any moving parts. Imaginative (patent pending) development has the capability to continually and forever remove Fats, Oils and Greases from squander spouting. It keeps purges completely liberated while murdering the prerequisite for absurd sprinkling systems or oil trap siphoning. It also evacuates the solid debris that move past void wicker container. It is normally these solids, mixing with the fats, oils and oils that cause the lions portion of channel blockages. FOGBUSTERS Inc System is inside and out greener than the elective structures centered around different legitimacy ideal conditions, It gets water cleaner (increasingly level ppm of FOG), basically lessens the use of synthetic compounds and diminishes the period of oil overflow that general obliges trucking costs. Likewise, it diminishes landfill use, decreases the glitch of downstream wastewater medication systems, and energizes reusing of waste FOG for biodiesel age and various businesses. Most biofuel feedstocks (corn, canola, oil palm and other oil items) involve cropland and various resources from food planning (the sustenance versus fuel circumstance) come as a bi-aftereffect of Fogbuster. A businessââ¬â¢s innovative headway assumes a gigantic job in picking where to find a business. A very much created web, correspondences, and innovation makes working together across outskirts simple. It resembles evacuating all limits that exist whether physical or fanciful. Most organizations have built up their innovative framework in this way significantly facilitating the method of doing Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-46479920262071815312020-08-21T12:56:00.001-07:002020-08-21T12:56:05.561-07:00The Laptop Computer :: Mobile Computing PortableAlan Kay has commented that had Vannevar Bush delighted in working on the whole night bistros, he would have developed the convenient PC. (Press, 1993, p.31) The PC had an enormous effect in the territories of business, training, government, and individual use. The rise of compact processing and the PC be followed to the presentation of the PC itself. In 1975, the MITS Altair 8800 was presented. The Altair is perceived similar to the primary financially effective PC and the starting point for the PC upset (Sysop, n.d.). Simultaneously, the possibility of compactness (specifically for the businessman) turned into a significant concentration in the business. This new want for registering movability presented various new difficulties. Factors, for example, cost, weight, power source, screen and console size, by and large size, and included programming introduced extraordinary difficulties to PC framework fashioners. There is some discussion in regards to which machine holds guarantee to being the main versatile PC, as convenient was a relative term utilized generously. The most punctual portables, while overwhelming by todayââ¬â¢s gauges, shared the normal trait of incorporating a console, memory, processor(s), show, and expandability potential into a solitary unit ready to be moved. In 1975, around one month after the Altairââ¬â¢s debut, IBM presented the 5100 â⬠named the IBM Portable PC. There were barely any PCs accessible around this time, making the incredible 5100 extremely alluring as a total convenient framework (Sysop, n.d.). At right around 60 pounds and an expense of $9,000-$20,000 be that as it may, it was alluring to a little crowd. It was structured explicitly for proficient and logical issue solvers. Quite a long while later observed the presentation of what most students of history allude to as the main really convenient PC, the Osborne 1 (Bellis, 2005). Discharged in 1981, the Osborne 1 weighed around 24 pounds and sold for $1795. While the unit itself was still rather massive, it contained a crease out console, 5 inch screen, and two floppy plate drives. Its greatest worth be that as it may, was the $1500 worth of programming that accompanied it. Dissimilar to the IBM 5100, the Osborne 1 alternatively ran on battery packs, empowering genu ine convenientce. Advances in innovation saw the diminishing in size of convenient PCs, just as an expansion in processing power. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-4188199254488589132020-05-26T23:04:00.001-07:002020-05-26T23:04:04.419-07:00Painting Techniques Romanesque vs Ancient Aegean Arts - 550 WordsCompare And Contrast Two Historical Art Painting Techniques: Romanesque vs Ancient Aegean Arts (Essay Sample) Content: Students NameProfessorCourseDateRomanesque Art vs. Ancient Aegean ArtI will be contrasting works of art from two historic periods; Romanesque Art and Ancient Aegean Art.Romanesque Art From the Romanesque Art, I will be discussing a sculpture with the title Flight into Egypt by a well-known sculptor termed Gislebertus. It is located at the Cathedral of Saint-Lazare, Autun, Burgundy, France and is dated back to 1130. Gislebertus was the only known sculptor who inscribed his name on the tympanum of a Romanesque church (Adams 377). The Flight into Egypt illustrates the Holy Family escaping from the command of King Herod, which appointed the taking of the lives of all male off springs under the age of two (Adams 377). Joseph directs a vivacious, high-stepping donkey carrying Christ and Mary away from Bethlehem into Egypt. The capital signifies a recognition of refined surface design, a trait of Romanesque sculpture. Cosmetic foliage is relegated to the background, and desi gn-rich circles reinforce the figures. Open and closed circle patterns are repeated in the borders of the draperies on Josephs hat, on the haloes, and in the donkeys trappings (Adams 377). Additionally, typical are the repeated curves resembling folds, which are curved into the draperies essentially for their patterned feature than to depict organic quality. On Josephs tunic, the surface curves emphasize the concept of backward movement giving the impression that the cloth had been blown by an abrupt gust of wind (Adams 377). The Romanesque artists lack of attention to gravity is evident in the figure of Christ. He is facing frontwards, with his right hand on a sphere being held by Mary. He is suspended between her knees, with no suggestion of reinforcement for his weight (Adams 377).The Ancient AegeanFrom the Ancient Aegean, the piece of art that I will be discussing is the Ship Fresco (left section) from Akrotiri, Thera. It goes back to around 1650-1500 B.C and is 15 Ã'⢠inches (40cm) tall (Adams 123-124). It was painted in a lengthy horizontal strip, or frieze, which extends over windows and doorways (Adams 123-124). The setting incorporates villages, boats, cities, harbors, human figures, landscapes, sea-life, and land animals. All these present information regarding the culture of ancient Thera. Case in point, the boats are propelled with the usage of sails and paddles, some of the houses contain several stories, and the dressing code is specifically Theran (Adams 123-124). A number of translations of the Ship Fresco have been indicated, from the plain come back of a fleet to... Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-81352330746413672552020-05-16T07:29:00.001-07:002020-05-16T07:29:11.725-07:00Aging Population - Consequences on Consumer Goods Industry 1 Introduction Longevity and falling birth rates will bring new challenges and opportunities for societies and companies all over the world. While the lifespan will rise and the share of older age cohort will increase, societies and companies must take actions to prepare for these changes to be able to survive with the increasing liabilities caused by older employees. Companies must also scrutinize their marketing strategies, so that they will be ready for the new powerful consumer generation, the seniors. The changing demographics will have a major impact on the consumption patterns as the world`s population ages. For example, the age cohort people older than 65 will double to 1 billion over the next 20 years (United Nationsâ⬠¦show more contentâ⬠¦One of the greatest possibilities can be found from safety issues, how to make home even safer place to live for the elderly. Fast moving consumer goods companies should also take in to consideration the coming shift in demographics. For example cosmetic companies should develop products targeted at aged consumers. Until now the only cosmetic products targeted to more mature audience are mainly skin care. There can be seen a lot of possibilities as the consumers have been using cosmetics all their lives. Also the food industry can be predicted to benefit if they find a way of promoting groceries which the elderly see beneficial for themselves. As stated in the report by McKinsey Company (Georges Desvaux 2012), the wealth and consumpt ion is increasingly concentrating among the aging population. Combined to their new needs and their value consciousness, this will have significant implications for business. The distribution of both economic growth and consumer spending is expected to move toward the goods and services most popular with elderly people. It is expected that the consumers over 50 will account for more than half of increased spending on consumer electronics and almost three-quarters of house wares. 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However, the fundamental flaw of GDP is that it does not show what resources were used, how they were used, pollution or the sustainability Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-26090390139068737392020-05-06T17:36:00.001-07:002020-05-06T17:36:07.200-07:00The Media and Vietnam - 1820 Words ââ¬Å"For the first time in modern history the outcome of a war was determined not on the battlefield but on the printed page and, above all, on the television screenâ⬠-Robert Elegant Robert Elegantââ¬â¢s quote explains the significant role the media played in the Vietnam War. This essay will argue that the mediaââ¬â¢s effect was one dominant aspect of why the United States lost the war in Vietnam. Looking in detail at the heavily televised ââ¬ËTet Offensiveââ¬â¢, this essay will suggest that this series of battles was the beginning of the decisive part the media played in influencing public opinion. It is worth nothing that there are several factors involved in why the United States lost the Vietnam War, but this essay will focus on just one. Overall, itâ⬠¦show more contentâ⬠¦It was just the beginning, in the years that followed the mediaââ¬â¢s coverage continued to shift the American publics view against the Vietnam War. The ââ¬ËTet Offensiveââ¬â¢ showed the first signs of the effect the media had in Vietnam, which led to the the question of ââ¬Å"why did the audience see what they saw?â⬠Firstly, unlike previous wars journalists had ââ¬Å"extraordinaryâ⬠freedom to cover Vietnam without any direct government intervention. Overtime this noticeably created a problem where the harsh brutal accounts from journalists differed from the positive optimism that United States Officials portrayed. The media was simply the messenger to the American people. But this was the first instance where technological advances had allowed a war to be played out on your own television screen every night of the week. The journalists reacted in the same way as the American public; they too were shocked beyond belief at the constant scenes of burning villages, bloody soldiers and lifeless bodies. These feelings came across in the broadcasts and like the ââ¬Ëmedia effects theoryââ¬â¢ explains, naturally Americans took up that same belief. This was the first time that the American public showed collective beliefs opposing to the war. To further push public opinion against the war, Hallin suggested that there was a ââ¬Å"â⬠¦declining morale among American troops in the fieldâ⬠¦Ã¢â¬ . The thirty-minute nightlyShow MoreRelatedThe Media and Vietnam1832 Words à |à 8 Pagesthe significant role the media played in the Vietnam War. This essay will argue that the mediaââ¬â¢s effect was one dominant aspect of why the United States lost the war in Vietnam. Looking in detail at the heavily televised ââ¬ËTet Offensiveââ¬â¢, this essay will suggest that this series of battles was the beginning of the decisive part the media played in influencing public opinion. It is worth nothing that there are several factors involved in why the United States lost the Vietnam War, but this essay willRead MoreThe Media and the Military in the Vietnam War1593 Words à |à 6 PagesThe med ia and Military The War in Vietnam was the first real ââ¬Å"televisionâ⬠war, meaning it was the first conflict where the U.S. military found itself attempting to control a media which was not fully supportive of the countryââ¬â¢s involvement. (79) It was also the first ââ¬Å"openâ⬠conflict where the media was deployed in force without restriction. (79) The media saw a need to cater to those who opposed the war for the first time. 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Once these horrif ying images were cast onto American screens, United States would find itself covered in ruins. Ruins that would cost years and years to rebuild. (Fix Transition) Media coverage of the Vietnam War ignited a new era of journalism and served as a driving force in the publicââ¬â¢s perception of United States involvementRead MoreVietnam War and the Media Essay2813 Words à |à 12 Pagesof the ââ¬Ëguilty mediaââ¬â¢ thesis in respect of any war of your choice Natasa Perdiou The Vietnam War was the first war that allowed uncensored media coverage resulting in images and accounts of horrific events that served to shape public opinion of the war like nothing that had been seen before. This portrayal by the media led to a separation between the press and the U.S. government, as much of what was reported defied the intentions of government policy. The media has fell blame byRead MoreVietnam War and Media Essay3088 Words à |à 13 Pages Media Transformations: Can media help win ââ¬â or lose ââ¬â a war? Answer through detailed discussion of coverage in one war since 1945. Introduction: The Vietnam War could be characterized as one of the most controversial incident in Americaââ¬â¢s history. United States acted paradoxically; they claimed that they protected democracy, they raised an oppressive dictatorial regime in the area of South Vietnam and later the US army was destroying villages in order to protect them (Wiest, 2002). In termsRead MoreMass Media and the Vietnam War Essay842 Words à |à 4 PagesMass Media and the Vietnam War Many people at the beginning and before the Vietnam War were in confusion on whether going to war was such a good thing; this mainly consisted of the American public. By the time it had reached the peak of the war much of the American public had swung towards being for the war. This was mainly due the mass media at the time, one integral part of the mass media that often swayed public opinion was television, it proved to be such an effectiveRead More The Impact of the Media on the Vietnam War Essay1710 Words à |à 7 PagesThe Impact of the Media on the Vietnam War This essay will discuss to what degree the media can be blamed for the United Statesââ¬â¢ loss in the Vietnam conflict ending 1975. It will be based predominantly on key written resources on the subject, but it will also contain - by means of an interview - certain first-hand observations from a Vietnam War veteran. For the sake of conciseness, and in order to focus the bulk of the content on the main topic, this essay will make certain assumptionsRead MoreVietnam War Outcome Influenced by the Media1510 Words à |à 7 PagesTerm 3 Paper: The Media and Vietnam War The Vietnam War was a war of mass destruction, leaving Vietnam to become bitterly divided and claiming the many lives of Vietnamese civilians as well as American soldiers. Out of all the wars in American history, the Vietnam War was the first war to be broadly televised and covered by the media. It came to be known as the first ââ¬Å"Television Warâ⬠. Journalists began to pour into Vietnam from all over the nation, to cover the lives of the American Soldiers asRead MoreMedia Coverage of the Vietnam War Essay952 Words à |à 4 PagesVietnam and the Medias Coverage of It Vietnam is unlike any war ever fought, unlike other war that we fought none before that brought so much controversy as to how it was covered by the media, it forever changed the way we the public looked at war. As technology evolved so did the ability to cover news. In the years prior to Vietnam there was only radio and television was not yet in every household, not to mention there wasnt no color televisions and very few color Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-57165617876985370042020-05-05T21:34:00.001-07:002020-05-05T21:34:17.327-07:00Principles of Management Case of Abu Dhabi Islamic Bank Question: Discuss about thePrinciples of Management forCase of Abu Dhabi Islamic Bank. Answer: The above are some of the functions and roles that a manager in Abu Dhabi Islamic Bank is expected to perform. They include; Planning Planning is one of the functions of a manager. He is the chief planner. For other departments to implement decisions, they are first planned through the managers desk. In this case, the manager in Abu Dhabi Islamic bank plans with the assistance of the management body on how to run the company for the better of its future development. In this function, the decisions are formulated, aims and goals identified (Shastri, Hoda, Amor, 2017, P.45). Leading The leadership role is under his task. He has to lead all the other depertments, the line management starts from him. In this role, he gives order to the companys workers. For instance in Abu Dhabi National Bank, he leads the insurance departments, the human resource department, the sales department, the welfare and also the finance department. Organizing In Abu Dhabi Islamic bank, there are several activities and functions that the manager takes the organizing role so as they can all be successful. He is the one who organize on how certain department, for example, how the human resource department would acquire enough facilities, schedule meetings. He also guides on how the implementation would be made efficient (Baumann-Pauly et al., 2013, p.693). Controlling The manager in this bank plays the controling role. He controls other departments to ensure that the standards of the organization are well maintained with high perfpormance levels, and taking collective action to avoid any loop for a company to collapse. The bank manager controls even the working hours liaising with Human resource department. Managerial roles are seen to be consistent in any organization. According to Ralph (2013), consistency acts as the foundation of concrete management. The later means that, the manager in Abu Dhabi Islamic Bank for example plays a consostent role in the line of duty. The decisions made for an organization today, affect the next day of the organization. The banks decision maybe to introduce machine based operations and dismiss the workers today, may be the change would affest the organization socially. The explanations means that during the whole process of planning, organizing, leading and controlling, there should be consistency. The operations of the organization should as well be consistent. What the company choses to do should be traced with a high degree of consistency as long as the same environment exists (Iqbal Molyneux, 2016, P.97). As a manager in Abu Dhabi Islamic bank, I am expected as per this theory to be in a position to understand how the banking systems operate. The theory says that the organization is made up of many parts. All these parts work differently but in unity and in a close relationship to provide better services for the whole company. Therefore, I would co-operate with all the companys departments so as we call have a good system of operation (Rice, 2013, P. 17). System theory emphasizes that the manager should understand all the system in the organization, understand how they benefit and affect the organization either negatively or positively. The theory gives the manager a chance to examine pattern and events in the workplace. This would help me as the manager in this environment to evaluate the goals of his organization. References Shastri, Y., Hoda, R., Amor, R. (2017, February). Understanding the Roles of the Manager in Agile Project Management. In Proceedings of the 10th Innovations in Software Engineering Conference (pp. 45-55). ACM. Baumann-Pauly, D., Wickert, C., Spence, L. J., Scherer, A. G. (2013). Organizing corporate social responsibility in small and large firms: Size matters. Journal of Business Ethics, 115(4), 693-705. Iqbal, M., Molyneux, P. (2016). Thirty years of Islamic banking: History, performance and prospects. Springer. Rice, A. L. (2013). The enterprise and its environment: A system theory of management organization (Vol. 10). Routledge. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-43614526876677302262020-04-16T09:17:00.001-07:002020-04-16T09:17:03.160-07:00Once Upon A Psychological Theory Essays - Freudian Psychology Once Upon A Psychological Theory Once Upon A Psychological Theory An Analysis of Psychological Hypotheses in Fairy Tales and Their Affect on Childhood Development INDEX I. Personal Statement II. Introduction III. Piaget A. Childhood Development i. Sensory-Motor Stage ii. Preoperational Stage ii. Stage Of Concrete Operations iii. Stage Of Formal Operations IV. Erikson A. Autonomy And Social Development i. Theory ii. ?The Goose Girl? V. Freud A. The Id, The Ego And The Super Ego i. Theory ii. ?The Three Little Pigs? B. Oedipus i. The Myth Of Oedipus ii. Theory ii. ?Snow White And The Seven Dwarfs? iii. ?Cinderella? iv. ?Rapunzel? VI. Conclusion VII. Bibliography PERSONAL STATEMENT ?The object of psychology is to give us a totally different idea of the things we know best.? -Paul Val?ry ?Once upon a time..?, perhaps one of the single most famous phrases, the key that opens the door to a world of fantasy, enchantment and entertainment, the world of fairy tales. Fairy tales can mean different things to different people, each finds a different type of sanctuary within the realm of the make belief. Children may like fairy tales because good triumphs over evil; adults may favor them because they trigger childhood nostalgia; in the end, everything boils down to the fact that fairy tales were written to be enjoyed, and have become universally beloved. For my personal project, I decided to take Paul Val?ry's notion of psychology's objective to a universal level, by psychoanalyzing the effects of fairy tales. I chose psychology because it's the field that I wish to pursue in post-secondary studies. The idea of fairy tales naturally sprung into mind after my initial choice to do a paper on psychology, as the notion of psychology and fairy tales was not completely inane, nor alien, and fairy tales are a substance with which the majority of the population has had relations. I decided to demonstrate, in depth, the hidden effects of fairy tales, to uncover a different perspective of this timeless method of amusement. After thorough research of Piaget's developmental psychology, I concluded the best way to illustrate the ?alter ego? of fairy tale repercussions was by outlining the fact that many of these mythical stories are correlated with psychological theories of behavioral conduct, and how they affect behavioral developments. Subseque ntly, I conducted a survey, of 75 adults and children, to establish the most popular of the world's fairy tales, and from the results, researched various psychological theories and where they were applied in the five important fairy tales. This project was also ideal in respects to the areas of interaction, as it encompasses the principles of Homo Faber, Health and Social Sciences, and Environment. Fairy tales, a manifestation of the human imagination, embraced the ideals of Homo Faber, as they are original and created by man. In respects to Environment, fairy tales constitute an aspect of a child's environment, as an environment is the external conditions or objects that influence the development of a person. Psychology is the science of mental health, and as it is the central theme of this project, the project directly falls into the category of Health and Social Sciences. INTRODUCTION Developmental psychology is the study of the human mind across the life span. Unlike other areas of psychology--personality, cognitive, social--developmental psychology is explicitly concerned with how the rules of human behavior change over time. All of the methods used in psychology can be, and are, applied to the study of development. These range from neurobiological studies of the brain's growth to studies of the effect of social context on a child's future behavior. There is currently no overarching theory of developmental psychology, but there are several approaches to which researchers more or less adhere. One useful way of categorizing these theoretical approaches is based on the way each theory passes the developmental trajectory. Some theories, called stage theories, divide the life span into qualitatively different segments. Jean Piaget introduced the most influential stage theory, in fact, the most influential theory in developmental psychology, in books and papers written in the 1920s and the decades after. Piaget suggested that children went through four stages of development through their childhood, during which qualitatively different rules applied to their behavior and growth. Although there were some similarities between the stages and some rules of behavior that applied throughout the life course, Piaget argued that the best way to understand development Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-63972864195349576672020-03-13T04:49:00.001-07:002020-03-13T04:49:02.312-07:00yo essaysyo essays Upon looking back at our YED dishes, we noticed some areas of bacteria growing on the outer edges of the plate as well as a very bad permeated throughout the room. The only signs of cross contamination that we observed happened when the diploid strains out grew their respected cells and began to move onto other cells areas. However, this was no cause for alarm because we had already recorded our observations and no longer needed the plates. Discussion: The process of sexually reproduction between stains of yeast begins with haploid gametes. The gametes code for dominant and recessive traits which on passed on to the next generation. In this lab's case, the "R" genotype coded for color with a cream color being dominant and red color being recessive. The "T" genotypes coded for the ability to grow in an MVA environment with growth being dominant and not growing being recessive. The haploid gametes combine together and produced diploid offspring which includes traits from both haploid gametes. However, the dominant and recessive traits determine the color and growth of the diploid offspring. My results completely reinforce the principles of dominant and recessive traits in sexual reproduction in that my partner I observed growth and color patterns that were identical to our projected phenotypes in the hypothesis. For the color phenotype ratio we counted 4 out 12 cells with red growth or 1:3 ratio. As for the growth on MVA phenotype ratio we again counted 4 out of 12 cells that did not grow on the MVA or 1:3 ratio. My group collected such accurate date because we meticulously made sure that contamination was kept to minimum. This lab has parallels with Mendal's experiments with peas. Mendal found that when two genes of a pair are different alleles, one is fully expressed or dominant and the other has no effect on or is recessive. Mendal also found that the first generation of offspring produces the entire dominant trait. ... Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-36523626762550023732020-02-25T19:13:00.001-08:002020-02-25T19:13:03.072-08:00Workaholics Annotated Bibliography Example | Topics and Well Written Essays - 500 wordsWorkaholics - Annotated Bibliography Example They highly recommend organizations to recruit and maintain workaholics. Machlowitz and Korn are prominent psychological researchers that advocate for workaholics. Their quantitative and qualitative studies implicate that the workaholics are extremely satisfied and productive in the organization. Killinger and Fassel are major psychologists as well, who had a different perspective. Their organizational researches presented workaholics as mere difficulties to the entire workforce. According to these scholars, workaholics are unhappy and obsessive. Evidently, one cluster of scholars advocates for workaholics as the other discourages it. This is a text book that engrosses an apparent analysis of workaholicsââ¬â¢ marriages. It purely constitutes facts about the marriage of a workaholic. In this case, this text is essential for fundamental research about workaholicsââ¬â¢ families. It provides insights about their marital performances in society. This perspective triggers a congruent comparison of their marital performance with other domains like professional performance. According to this source, workaholic marriages manifest an elevated trend of divorce. Divorce in workaholic spouses records an average of 55%. In comparison, non-workaholic marriages recorded an average divorce rate of 16%. This trend had attributions from diverse factors. For instance, workaholic spouses spend massive durations in their jobs. They spend an average of fifty six hours per week in their jobs. In comparison, non-workaholic spouses spend an average of forty six hours per week in their jobs. Evidently, there is a massive difference in their domestic attention. Workaholics are therefore controlled majorly by external events. They are never in charge over the external events. The author of this text is a profound professional in mental health. He also possesses knowledge under organizational dynamics. This book is essential for research under Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-525456672670890112020-02-09T12:00:00.001-08:002020-02-09T12:00:03.584-08:00Respons letter Essay Example | Topics and Well Written Essays - 250 wordsRespons letter - Essay Example As such, I credit the way Mike Keefe presented the challenge of Obesity among Americans. Indeed, as Keefe observes, large percentage of Obesity cases in America are related to lifestyle. The ââ¬Å"Higgs Bosonâ⬠cartoon context indicates that the American Obesity is entirely attributable to the peopleââ¬â¢s poor feeding habit. I beg to differ with this assumption because the subject of obesity is of controversial implication hence generalized declarations do not respond to its concerns effectively. James & John (34), observes that obesity is caused by numerous factors and indeed, most of the factors that we undermine have a considerable influence. Surprisingly, Keffe disregards the idea of linking Obesity with genetic disorders. This is an irrational observation since James & John (157) identifies that a considerable number of American Obesity cases are genetic based. As such, we need to examine the issue of obesity critically and shun drawing generalized conclusions. The audience of this letter will be all individuals who accesses The Denver Post magazine. This is a diverse audience; therefore, I have used harmonized language to articulate my position. I expect my audience to understand the essence of according reasonable attention to the subject of obesity. However, I also expect that some readers may disagree with my position disregarding it as Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-79145165024886497252020-01-30T08:20:00.001-08:002020-01-30T08:20:04.420-08:00The Gospel according to Matthew Essay Example for Free The Gospel according to Matthew Essay It is said that the ideas of Liberation Theology espoused by the more liberal elements of the Catholic Church is found the gospel according to (Saint) Matthew. one of the four major gospels in the New Testament. From the word itself, the words written here imply the truth and is considered sacronsanct and leaves no room for doubt. The gospel essentially states that Jesus is the messiah sent by God to the world. The question is how is Liberation Theology and social justice related to Matthews gospel? In the understanding of the Jews, as well as Liberation Theologists, when Jesus clashed with the Pharisees and scribes, it suggested that his teachings, as shown in Matthews gospel contain a message of social justice. This is underscored in one of the Eight Beatitudes, ââ¬Å"Blessed are the lowly; they shall inherit the earthâ⬠(New American Bible, Matt. 5:5) and If you want to be perfect, go, sell your possessions and give to the poor, and you will have treasure in heaven. Then come, follow me (Matt. 19:21). I for one sees that this makes sense. Matthews teachings do evoke the need for social justice which can be inferred here as the hallmark of a true Christian regardless of the denomination one belongs to and not a nominal one where he is Christian by affiliation but not in practice. However, that is the extent of my agreement. Liberation theologists have a tendency to take it very far to demand change in governments by colluding with revolutionary movements just because they do not agree. When Jesus came to this world, this was what the Jews also thought but Christ reminded them he did not come to this world to be a political leader and liberate them from their political masters. He came to offer them something better and it is a matter of accepting this invitation to the kingdom of heaven. Works Cited New Amercian Bible. Camden, New Jersey: Thomas Nelson, Inc. , 1970. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-69196361088820964572020-01-22T04:44:00.001-08:002020-01-22T04:44:03.219-08:00The Genetic Screening Debate :: Biology Biological Genes PapersThe Genetic Screening Debate Within the past thirty years, researchers have found strong evidence linking genes and disease. The development of predictive genetic tests followed shortly after the isolation of certain candidate genes. Although predictive genetic screening is only available for a handful of diseases, its effects and ramifications have become hotly debated issues in a wide range of areas, from government to religion. The debate began in the 1993 when researchers isolated the BRCA1 gene, which is associated with increased risk of developing breast and ovarian cancer. The discovery of this gene led to excitement and speculation of developing a predictive genetic test to identify those women at risk for these cancers. In this paper, I will first describe the biology of genetic testing, and then discuss the pros and cons of predictive genetic testing. Before we start discussing how genetic tests are developed, let us discuss how genes can trigger disease. A sound body requires the action of many proteins working together. For a protein to function properly, an intact gene must encode for that specific protein. A mutation describes a gene which has been changed. The most common type of mutation is a single change of a nucleotide of DNA. Other types of mutations include the loss or gain of a nucleotide and the disappearance or multiplication of long segments of DNA. Mutations can have three effects: beneficial, harmful, or neutral. Mutations are beneficial if the fitness of an individual is enhanced. Harmful mutations can either slightly alter a protein, where the protein may still minimally function, or they may totally disable a protein. In this instance, the outcome is not only based on how a mutation alters a proteinââ¬â¢s function, but on how important the protein is to the body (Understanding Gene Testing). Since we have determined how genes can trigger harmful effects in the body, we can now examine how scientists look for specific genes that cause diseases. Scientists, looking for a diseased gene, study DNA samples in individuals where the disease has been present in the family for many generations. They look for specific genetic markers, which are DNA segments that are identified in individuals with the disease, and not identified in healthy individuals. Scientists then narrow down the area of DNA by mapping a gene. If a disease gene is mapped to an area, then the genelike sequences become candidate genes for a specific disease gene. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-82437757054189739122020-01-14T01:08:00.001-08:002020-01-14T01:08:03.550-08:00China EssayThere were multiple changes and similarities from the time of the Warring States period to the time of the Mongols and the Yuang Dynasty. There were changes between politics and government, but also some similarities that helped China grow while also not maintaining the same structures that were successful, but did not prevail forever, because change was needed. From the Qin, Han, Sui, Tang, Song, and Yuang dynasties, many differences occurred in government and education structures while also maintaining things like Confucianism.Many people were frustrated with the differences some dynasties brought which fueled the revolts against the dynasties, and the rise and fall throughout time. The similarities are not too common between the multitude of dynasties. The Han improved their own dynasty from Qinââ¬â¢s Legalist principles, while making their own revisions to improve China. The Han dynasty also continued the Qinââ¬â¢s start of building roads and canals for trade. Lastly, the H an dynasty followed in the Qinââ¬â¢s footsteps by sending officers to implement policies and maintain order in administrative provinces and districts.The Sui had connections to the Qin too, imposing tight political discipline and having a very centralized government like the Qin. The Tang did not have many connections to the roots of Qin, Han, or Sui. Tang Taizong wanted to create his own separate, unique dynasty, except that they continued the successful Han educational system, Confucianism. There are multiple differences between the dynasties. The Qin got China out of the Warring States Period with Legalism, but after not too long, people started revolting against Qin due to the extremely centralized government and tightly structured rules.Liu Bang and the Han dynasty came after the Qin. Liu Bang wanted a ââ¬Å"middle governmentâ⬠that was not too much like Legalism, but not too unorganized, since that would bring China back to the Warring States Period. The Han was a ver y influential dynasty that lasted for a very long time, excepting a short period of time when the government was usurped by Wang Mang. After Liu Bang came a very good leader, Han Wudi. Wudi changed the Han dynasty to a dynasty that believes in success in Confucianism. Liu Bang was never a very big supporter of Confucianism.Wudi put Confucianism in place due to the lack of education in China. While Liu Bang was in power, there were about 3,000 students. By the time Wudi was gone, there were 30,000 students. The Han improved on Qin principles because Confucianism balanced out the Han unlike the Qin, since the Qin dynasty did not believe in Confucianism. Wudi built a bureaucracy out of China, which relied on Legalist principles. The Sui dynasty was a lot like the Qin, imposing tight political discipline, which is Legalism.Yang Jian was to be in charge of Sui dynasty, and was appointed by a Turkish ruler. Emperors of the Sui dynasty placed a heavy burden on China, making it a very centr alized government. While in office, Jian constructed the Grand Canal, which served as a trading route and a communication route between many lands. The Grand Canal made China very rich, due to all the imports and exports coming in and out from trade. Still, The Grand Canal cost a lot of taxes, and forced a lot of labor on the people. Due to that, the Sui got revolted against and did not last as long as other dynasties.Sui also based their education off of the Confucianism system, which worked relentlessly for them, making the people smarter, and a more educated China. The Tang dynasty survived very long, around 300 years. The Tang was very different than all the other dynasties, and only kept the Confucian based-elections in place from the roots of other dynasties. The Tang dynasty had three main focuses, that kept them effective, powerful, and productive. Those three main focuses were maintaining a well-articulated transportations network, distributing land based on the equal-field system, and relying on bureaucracy.The Tang had fast communications and good trade, due to the high focus on the routes and communication network. Though they thought it would work, the equal-field system did end up hurting the Tang dynasty. The equal-field system stated that everyone would have equal amounts of land, based on their needs. The equal-field system did do a good job of avoiding fighting over land, which was its main focus. The third main focus was bureaucracy, which was to make sure Confucianism stayed around so that the officials elected would be intellectually smart and make the right decisions for China.Tang dynasty also had a very powerful army, taking over lands from nearly every direction. Due to the mass of land size and military successes, the Tang is one of the largest dynasties in history. Han dynasty related to the Tang dynasty because the Tang knew they had to keep strong relationships with neighboring countries, and treat each other nicely. The Song was l ike a swing in the direct opposite way. After the fall of the Tang dynasty, Song Taizu came in and made China into a very weak country.Taizu was one of the most powerful landlords which was part of the reason he got elected as emperor. Basing China on civil administration, industry, education, and the arts more than military, the Song dynasty did not have the strongest of armies. The Song did base their bureaucracy off of Confucianism, but took it overboard. Taizu gave the officials very generous pay and benefits, which eventually drained Chinaââ¬â¢s economy since there was a mass incline in officials. Taizu sent many troops out to war, many of which that never came home because of the lack of military experience and knowledge.Song dynasty lost battles to nomadic people at points due to lack of military. In the long future came along the Mongols and the Yuang dynasty. The Mongols did not like the Chinese, and they were not afraid to show it. The Mongols first imposed that a Chine se person and a Mongol cannot get married. After the ban of marriage, the Mongols then imposed that a Chinese individual is not allowed to learn Mongol, as if trying very much to keep the two cultures separated. Then there were rumors that the Mongols only took China for the need of land for their horses.After all the negatives the Mongols brought to China, they put their own officials into Chinese government so they could financially drain China as a last act. China changed drastically between the Warring States Period, when landlords owned China, and there were fights based on who gets what land. From landlords to Legalism, to Confucianism and bureaucracy, there was a wide variety of similarities and differences for China throughout time. Though some dynasties were more successful than others, China made it through and is now among the biggest places in the world. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-53743420984206081022020-01-05T21:30:00.001-08:002020-01-05T21:30:03.023-08:00Pollution And Why It Is Important For Keeping The... We will discuss briefly pollution and why it is important to keep the environment clean. The future of our earth depends on us keeping it clean. I will inquire on how people can help and hurt the environment, creating an anchor chart during this time. Direct Instruction - I will ask students if they know what ââ¬Å"oilâ⬠is. I will explain that oil is ââ¬Å"petroleumâ⬠and that it is in a lot of stuff that we use and are familiar with. At this time I will project a small list I compiled of what oil is used for that the students should be familiar with. Next, I will focus back in by saying oil is one of the biggest industries in the world (ââ¬Å"It makes people and companies a lot of moneyâ⬠). I ask students if they have ever heard about the oil spill in Arkansas (Iââ¬â¢m confident most of them will not know about it). I will show students a short video and parade a collect of pictures I found on the internet of the oil spill. After this, I will ask students what they think. Does that look healthy for our environment? How do you think that affected the people and animals that lived there? What are other ways that oil spill had a negative effect on the environment (water, food, children, appearance, plants)? I w ill switch gears and begin to discuss how oil companies are all over the world and they always try to drill for the oil no matter where it is. I will ask the students why that might be a bad thing. Next, we will view the 360 video ââ¬Å"Toxic Tourâ⬠, pausing at specific movements to pan aroundShow MoreRelatedEffects Of Plastic Pollution On Our Oceans1593 Words à |à 7 PagesFor decades, oceans have been one of the biggest dumpsters used throughout the world. Plastics among other pollutants have affected our oceans and freshwater as well as marine life. Plastic pollution effects not only the ocean and itsââ¬â¢ marine life, but humans as well and not just in the United States, but everywhere. Landfills are running into water systems every day, carrying more plastics and trash into all of the oceans. For instance, in the Mediterranean Sea, sewage is untreated and that totalsRead MorePollution Pollution is the contamination of the environment which is a serious problem that1700 Words à |à 7 Pages Pollution Pollution is the contamination of the environment which is a serious problem that causes instability, disorder, harm and discomfort to the ecosystem and those who live in it. 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Methods Materials In order to collect appropriate materials for this review, I analyzed a computerized literature search of the PsycINFO and PsycArticles databases using the keywords ââ¬Å"qualityâ⬠, ââ¬Å"pollutionâ⬠, ââ¬Å"contaminationâ⬠, and ââ¬Å"environmental healthRead MoreClimate Change : How It Affects People And The Environment1646 Words à |à 7 PagesClimate change PART ONE ââ¬â Describe the nature of the geographic issue Describe the issue: what it is, where it is happening, why it is happening, who it involves, how it effects people and the environment. You must include a map showing the location of the issue (you may find one on the internet or construct it yourself). You may include any other visuals such as photos, diagrams. 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Boris Worm, a marine research ecologist and associate professor at Dalhousie University in Canada, and his associates explains that, ââ¬Å"local species richness enhance eco system productivity and Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-16251483382533313262019-12-28T17:54:00.001-08:002019-12-28T17:54:03.673-08:00The Acceptance Of Transgender Service Members - 1652 Words Throughout centuries of generations, there have been many changes that have influenced sexual tolerance. Sexual tolerance is defined as ââ¬Å"the acceptance of multiple sexual orientations and lifestyles, generally accompanied by the appropriate legal and civil rightsâ⬠(Urban Dictionary, 2009). Though there have been improvements in tolerance, there are still many different views on the recent policies, laws or social trends occurring towards sexual and gender orientation. Every aspect of society, from the Department of Defense to local school departments, are beginning to adapt to this growth in gender identity and orientation. An article published by the New York Times (Rosenberg, 2016) addresses an uprising policy on the acceptance ofâ⬠¦show more contentâ⬠¦Many individuals were highly gracious at this idea, no matter the negativity that surrounds this topic. When referencing to the article by the New York Times on Ashton Carterââ¬â¢s announcement, he states â⬠Å"Americans who want to serve and can meet our standards should be afforded the opportunity to compete to do so. After all, our all-volunteer force is built upon having the most qualified Americansâ⬠(Rosenberg, 2016). The articleââ¬â¢s point of view perceives an appreciative tone towards the U.S. military members and how much they sacrifice. For their sacrifices, the government is willing to help formulate policies that can open doors to a new tolerance and acceptance towards sexual identity. 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The implementation of prevention strategies targeting these groups with applicable information and resources is an effective response, but these certain Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-80335120257287151602019-12-20T13:43:00.001-08:002019-12-20T13:43:03.807-08:00The Rhetorical Analysis Of Reverend Martin Luther King Jr. While sitting in a jail cell, Reverend Martin Luther King Jr. uses this time of reflection to write a letter to the 7 white church leaders in the south in rebuttal to their recent criticisms of the Civil Rights Movement. The letter comes after the recent protest in Birmingham, and the criticisms of his work form the Southern leaders. King crafts his argument in a cause and effect style to illustrate the direct problems or criticisms, and refutes these claims with substantial support in favor of his movement. He builds his persuasive argument through ethos and logos, to present the validity of the cause, and then he calls for reflection from the church leaders. While his tone does not stroke any of the leaderââ¬â¢s ego, he appeals to theirâ⬠¦show more contentâ⬠¦King argues that ââ¬Å"oppressed people cannot remain oppressed foreverâ⬠and when he addresses his complaints, he is dismissed as an extremist (6-7). By using comprehensive facts to refute the criticisms, logo s builds Kingââ¬â¢s argument against the church leaders, and advocates for the need for a change in mindset. Although pathos takes the background in this piece, it is due to the disconnect between the church leaders and the black experience. King does not attempt to describe how racism feels because the white men have no idea, or sympathy, towards the people. King knows his audience, and discerns that this type of argument would not be effective. Instead, he uses facts and situations to create an emotional bridge between him and his audience. MLK draws on his own experience when he has ââ¬Å"seen vicious mobs lynch your mothers and fathers at will and drown your sisters and brothers at whimâ⬠¦Ã¢â¬ (4). The explicit situations of brutality strike a nerve with even the hardest audience, and the emotion proves that the violence is not an overreaction. Another way King uses pathos is through likening his work as well as the injustice of laws to other prominent groups to make the reader predetermined into thinking a certain way about the subject. To discredit the claim that his protests are illegal, he juxtaposes the situation through a forensic argument that ââ¬Å"everything Hitler did in Germany was ââ¬Ëlegalââ¬â¢ and everything the Hungarian freedom fighters did in Hungary wasShow MoreRelatedEssay on Letter from Birmingham Jail Brief Analysis850 Words à |à 4 PagesJailââ¬â¢ Rhetorical Analysis Martin Luther King Jr., the leader of the Civil Rights Movement, was arrested and placed in Birmingham jail after leading a non-violent march to protest racism in the streets of Alabama- a highly segregated state at the time. There he received a newspaper containing ââ¬Å"A Call for Unity,â⬠which was written by eight white Alabama clergymen criticizing King and his movementââ¬â¢s methods; this prompted King to write a letter in response to the critics. 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Jr., University of Nevada Las Vegas Far too many authors of contemporary texts in informal logic ââ¬â keeping an eye on the sorts of arguments found in books on formal logic ââ¬â forget, or underplay, how much of our daily reasoning is concerned not with Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-71091480498404582912019-12-12T10:14:00.001-08:002019-12-12T10:14:03.608-08:00Defending Liberal Arts Essay Example For Students Defending Liberal Arts Essay Anger stands s a lone crusader against an onslaught of misconceptions. for one agree with and applaud his effort, although he could use some additional support in presenting some of his counter arguments. Anger first battles the misconception of the value in a liberal arts degree for first-generation, lower income college students; these degrees are for the elite upper-class. As nag Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-84559579862666571112019-12-04T21:55:00.001-08:002019-12-04T21:55:06.396-08:00Strategic Marketing Management and A Study On Emirates Group Questions: 1.1 Discuss the principles of strategic management and the role of strategic marketing management in Emirates Group.1.2 Explain the processes involved in strategic marketing. Illustrate your answer with examples from Emirates Group.1.3 Evaluate the links between strategic marketing and corporate strategy. Give examples of how marketing strategy is influenced by corporate strategy in Emirates Group?2.1 What are the different tools and models used in strategic marketing management? Explain them and assess the value of models used in the strategic marketing planning of Emirates Group? Are You Daunted by the Thought of Due Assignments? Avail Our Services and Receive Assignment Help from Experts. 2.2 Discuss the links between strategic positioning and marketing tactics. In what way are the tactics related to the strategic positioning used by Emirates Group?2.3 Analyse the merits of using relationship marketing in a given strategic marketing strategy of Emirates Group. 3.1 For the selected organisation, what are the growth opportunities? Use appropriate marketing techniques to ascertain growth opportunities in a market. 3.2 What are the different marketing strategy options available to this organisation? Plan how to use the marketing strategy options in a market?3.3 Create appropriate marketing objectives for the marketing plan, based on your research of the organisation and the selected market. 4.1 Based on your research of the current external environment, report on the impact of changes in the external environment on a marketing strategy for Emirates Group.4.2 Conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy as applied to the Emirates Group. 4.3 What are the key local, national or global emerging themes affecting the organization? Propose strategic marketing responses to key emerging themes in a marketing strategy. Answers: 1.1. Principles of Strategic Management and Role of Strategic Marketing Management in Emirates Group The concept of strategic management emerged in 1970s and in the present dynamic business environment importance of strategic management has been increasing rapidly (Viljoen and Dann, 2003). Strategic management activities include development, communication as well as implementation of the strategic plan. Strategic management is consisted of five important constituents: vision, objectives, strategy, implementation and rectification. The principles of strategic management focus on considering different parts of an organization as whole. Strategic management considers the external environment of a firm and it focuses on gaining the competitive advantage. The vision of an organization helps in indicating potential of the company and the states which are desired to achieve in future. Therefore, the objectives are set which needs to be achieved by the company. The next step of the strategic management of the company is to develop strategy which will help in meeting the objectives (Hunger a nd Wheelen, 2000). Strategic management of an organization is responsible for designing a plan for implementing the strategies. Therefore, it monitors the planned activities so that the achievement of the goals is ensured. The corporate strategy has a significant correlation with the strategic marketing strategy of the firm. It has been found that the marketing strategies are the integral part of the corporate strategy in order to achieve the organizational objectives (Anderson and Vincze, 2004). Strategic marketing is one of the most critical business functions of Emirates Group. Emirates group is a large organization and a significant organization in the travel, tourism and leisure industry. Presently, it has fifty business units along with associated companies and it is primarily based in UAE. The employee base of the company is greater than 62,000. Emirates airline is one of the leading global airlines and it is one of the key division of the group. Dnata is associated with offering services in the field of IT solution, travel, cargo, ground handling and flight catering (Theemiratesgroup.com, 2015). From the annual report of the firm it has been found that the company has been able to continue its growth over the years. The revenue of the company has increased by 13.4% and the operating profit is improved by 50.1%. In 2013- 2014, it was estimated that the capacity of the airline has enhanced by 32% and the profit margin has been increased to 3.9% from 3.1% in the previous year. These figures clearly indicate that the company has been able to manage its marketing activities efficiently for achieving consistent growth (Emirates United Arab Emirates, 2014). The strategic marketing in the Emirates group is responsible for determination of appropriate pricing strategy, product strategy, marketing communication strategy, customer relationship management process for ensuring growth in spite of the global challenges(Fernando, Mat Saad and Sabri Haron, 2012). Strategic marketing has focused on integration of promotional activities through adoption of the social media. The positive economic benefits of the company are attributed to the strategic marketing management of the Emirates Group (Chernev, 2012). 1.2. Procedures Involved in Strategic Marketing Strategic marketing is a systematic approach that focuses on the designing strategies for the organization in order to ensure successful achievement of the organizational objectives (Viljoen and Dann, 2003). The procedures involved in the strategic marketing management can be discussed by studying the procedures in case of the Emirates Airline, key division of the Emirate group. Vision and Value Analysis: The first step of strategic marketing is to analyze the mission statement of the organization for analyzing the purpose of existence of the company. Emirates Group has significantly focused on the business ethics as the foundation of their success. The company has been providing care to the customers, employees, shareholders along with the community and environment (Jeffs, 2008). The company is committees for achieving highest standards in every aspect of operational activities. Additionally, it has been identified that the company has been emphasizing on maintain the global reputation for excellence in the industry. This clearly implies that the products and services of the company need to be differentiated, upgraded on order to retain the industry leadership in the global market (Anderson and Vincze, 2004). Situation Analysis: The next important step of the strategic marketing procedure is the analysis of situation. Various strategic management tools are used by the management of the organization for analyzing the situation. In case of Emirates group, the management may use SWOT analysis for getting a preliminary overview of the internal situation through identification of the major strengths and weaknesses of the company along with the external situation through identifications of the opportunities as well as threats. Additionally, Porters five forces analysis can be conducted through getting an insight regarding level of competition, condition of the suppliers, customer analysis etc. PESTEL analysis is useful for analyzing the macroeconomic environment of the organization. It helps in analyzing the political, economic, social, technological, environmental and legal factors. PESTEL analysis is effective in order to determine business integration in new nation (Jeyarathnam, 2008). Situational analysis help s the company to recognize the factors which are important to consider at the time o development of marketing strategies (Capon, 2008). Setting Objectives: One of the most important processes of strategic marketing management is to set marketing objectives which is aligned with the corporate objectives, values and mission of the company. In case of Emirates Group, extensive importance has been given to set SMART objectives for a particular period of time(Henry, 2008). Development of Strategy: Strategy development is one of the most important aspects of strategic management. In case of Emirates group, the company considers the implication of vision and value analysis, situation analysis for development of the appropriate marketing strategy. Development of the marketing strategy ensures that the strategic goals set by the organization are met effectively (Jeyarathnam, 2008). Evaluation: The set of strategies are implemented in different levels of the organization. These strategies are expected to deliver the desired outcome and hence, needed to be monitored (Jeffs, 2008). Therefore, one of the important responsibilities of the strategic management department of Emirates Group is to evaluate the strategies in order to finds its effectiveness for the company and relevance to the pre-determined objectives (Clark, 2000). 1.3. Links between Strategic Marketing and Corporate Strategy and Influence of Corporate Strategy on the Marketing Strategy of Emirates Corporate strategy is considered to be the base of all other plans or strategy of the organization. It is evident that the strategic marketing activities have a significant association with the corporate strategy of the firm. Corporate strategy is developed on the basis of the vision, mission, values, culture and goals of the company. The functional strategy of the organization focuses on development of strategies related to finance, marketing, research and development, information technology, operations, human resource etc. All the functional strategies are developed for meeting the organizational objectives and aligning with the corporate strategy of the organization. Corporate strategy is the foundation of all the business strategies including the marketing strategy of the organization. Often the strategic marketing coincides with the corporate strategy for meeting the organizational objectives through marketing activities. The corporate strategy develops a generalized plan for th e growth, development and future prospect of the company. On the other hand, strategic marketing uses various tools such as marketing mix, growth plan, customer relationship management etc by conforming to the organizational values to achieve the corporate objectives (Ungson and Wong, 2008). In case of the Emirates group, corporate strategies are found to be developed at the strategic level of the company. The corporate strategy of Emirates Group has extensively focused on the growth and profitability. Additionally, it ahs focused on the determination of the organizational structure, managing the gearing ratio effectively and enhancing the value of the shareholders. Additionally, corporate strategy focuses on diversification, acquisition, merger, implementation of new technology, optimization of the cost for improving the overall profit margin of the organization (Heracleous, Wirtz and Johnston, 2004). On the other hand, the marketing strategy of the Emirates group has extensively emphasized on the development of efficient plan in order to sell the services of the company. First of all, emirate group considers the marketing mix and develops strategies for each element such as product, price, place and promotion. Marketing strategy is responsible for identification of the target market and presenting the product to the target audience for meeting the expectation of consumers. Pricing strategy determines the appropriate pricing technique so that the sales can be maximized. For example, during the lean season and advanced booking to a less demanded destination, Emirates offer huge discount seasonally (Park, Qu and Lee, 2011). Additionally, promotional strategies of Emirates group play a major role in communicating with the target market. Lately, it has integrated its promotional mix to the social media such as Face book, twitter etc. Appropriate implementation of the corporate strategy is dependent on the success of the functional strategies. Hence, the marketing department of Emirates has huge responsibility for ensuring the achievement of the corporate goals through implementation of the corporate strategy of growth (Mellahi, Frynas and Finlay, 2005). Emirates are planning to continue its growth through international business integration. For succes sful business integration of Emirates, effective marketing strategy is essential for influencing the purchasing decision of the target market (Kotler, 2000). 2.1. Different Tools and Models in Strategic Marketing Management in Emirates Strategic marketing management utilizes various tools as well as models for designing appropriate strategies for achievement of the corporate strategies. Porters Generic Strategy, Porters Five Forces Model, Boston Consulting Group Matrix, SWOT Analysis etc are the common tools used by various organizations in order to develop effective strategy for marketing to achieve the corporate goals. In case of Emirates Group, it is important to utilize various strategic marketing tools for developing new strategies for achieving sustainable growth across the globe for long term. Therefore, the strategic models need to be applied as well as the results will be used for designing, implementation as well as monitoring of the strategies. This section will focus on discussing the implication of different strategic models that are important for conducting strategic marketing activities in order to compete in the dynamic business environment. First of all, SWOT analysis is considered to be one of the important tools which provide a preliminary idea regarding the potentials, drawbacks, growth opportunities and threats for the company. It is very important to conduct SWOT analysis regularly for identifying the major strengths of the company that can be capitalized for enhancing the sales of the company. Additionally, the identified weakness of the firm such as low presence in the airline market of United States and employee relations are needed to be revised (Anderson and Vincze, 2004). Additionally, emirates get a chance to identify the major opportunities that will support the growth objectives of the company. SWOT analysis will clearly indicate the threats so that the company can develop effective marketing strategies for combating with the threats (Capon, 2008). Porters five forces analysis is important for determining the marketing mix strategies as it significantly helps in the position of the suppliers, strength of the customers, level of competition etc. while integrating the business activities of Emirates in an international market, the marketing strategy is based on the results of the porters five forces analysis. When it is found that the market rivalry is high, Emirates has to focus on adoption of competitive pricing strategy and offering differentiated service. It has been found that the airlines market is continuously growing and becoming more competitive. Hence, it will be reflected in the market strategies of the company. Porters generic competition model will be important as it will assist in identification of the appropriate strategy that will help in competitive advantage in the dynamic as well as competitive market. The product and pricing strategy of Emirates will be assisted by the utilization of the Porters generic strategies tool. On the basis of the corporate strategy of the company, it can identify the best strategy among cost leadership, differentiation, cost focus and focused differentiation (Chernev, 2012). Emirates have adopted use of balanced scorecard for measuring the performance of the marketing strategies adopted by the company. This helps in identification of the major issues in the strategy as well as marketing performance of the organization (Drucker and Maciariello, 2008). Thus, application of various strategic tools significantly contributes in the strategic marketing management of Emirates. 2.2. Links between Strategic Positioning and Marketing Tactics Positioning is an important marketing activity that will help in identification of the market opportunity of problem and therefore development of a solution on the basis of extensive market research, market segmentation along with supporting evidences (Kotler, 2000). Strategic position is the position that is selected by the organization for meeting the marketing as well as corporate objectives. Positioning statement is formulated so that clearly state that the major purpose and key benefits of the product to the customers. Effective brand positioning is considered to be an important aspect of marketing communication (Park, Qu and Lee, 2011). Strategic positioning has significant association with the marketing tactics for every organization seeking growth. The strategic position clearly states the current as well as future position of the company. Therefore, it significantly influences the techniques for market analysis, selection of marketing strategies, methods of implementation of strategies as well as monitoring. The position statement of an organization is extensively associated with the marketing tactics that will ensure achievement of desired growth (Warren, 2008). The link between strategic positioning and marketing tactics also holds in case of Emirates Group. The position statement of Emirates group is The Finest in the Sky. The long terms objective of Emirates Airlines is to carry about 70 million passengers to greater than 180 destinations by utilization of an advanced fleet of more than 300 aircraft. The major responsibility of the strategic management is to develop effective marketing plan that will be helpful in meeting the goals. It has been anticipated that the demand will grow across the globe. It has been found that Emirates collect relevant information as well as analyze it for supporting the growth plan of the company (Capon, 2008). The strategic position of Emirates has significant influence on various marketing tactics. The positioning strategy of the company is based on the internal growth plan; strategy for market penetration, development of products has significant correlation with the marketing tactics in Emirates. It has be en found that the product strategy is an important aspect of marketing tactic which develop plan for the type, range and quality of the product. On the basis of the positioning statement of Emirates, the marketing tactics empathizes on providing superior service in comparison to its competitors. Additionally, the branding strategy of Emirates is significantly dependent upon the positioning statement. The leading airline brand has been focusing on the offering high quality service to its customer in order to achieve high level customer satisfaction as well as customer loyalty. It will also help in supporting the growth objective of the company. Additionally, the pricing and promotional strategy, terms of delivery, logistics management etc (Park, Qu and Lee, 2011). 2.3. Analysis of Merits of Using Relationship Marketing in Emirates Customer relationship is considered to be one of most important corporate strategies for achieving long terms growth in the competitive market. Relationship management is an effective strategy for managing the relationship with customers. It is associated with the direct response of the marketing campaigns that focuses on the retention of the customers by meeting the expectations of the customers. This concept pays less attention to the sales transaction and prioritizes the customers satisfaction so that customer loyalty can be achieved (Kothandaraman and Wilson, 2000). The corporate strategy of Emirates has suggested that it will focus on broadening the customer base for enhancing the revenue. Hence, it becomes very important to attract more number of customers as well as retain the customers (Chernev, 2012). It must be noted that the major aim of the relationship marketing is to develop effective strategies for retaining the customer base for supporting long terms growth of the org anization. If the traditional transactional marketing approach is adopted by Emirates, it may attract significant number of customers but fail to retain them. Hence, relationship marketing has significant implication for Emirates (Weinstein, 2000). In Emirates, relationship marketing is based on the principles of customer experience management. It emphasizes on enhancing the interactions with customers in order to foster improved brand loyalty. The business communication channels are evolving and it has a significant impact on the relationship marketing of the Emirates Airlines. Presently, Emirates has a particular database for managing the customer relationship. Knowledge-driven in-Flight Service (KIS) helps in running the flight which is run during the flight for maintaining the profitable lasting association with the clients through delivery of satisfaction. This system will help to keep a track of the customers previous trips. This database will help to know about the personal preference of the passengers regarding seats, wine and food. The gathered data is extracted for offering better service to the customer (Weinstein, 2000). Additionally, Emirates has significantly focused on gathering relevant information regarding the customer expectation (Bennett and Barkensjo, 2005). These data re analyzed for using enhancing the quality of service and making significant changes in the marketing strategy. Hence, it can be inferred that the decision making process of Emirates is significantly dependent on the relationship marketing (Emirates, 2012). The relationship marketing in Emirates has enabled the organization in providing more customers centric as well as personalized service to the passengers. As relationship marketing strategy of Emirates has emphasized on catering the needs of the customers, it can be stated that relationship marketing has extensive contribution in delivering superior service to the customers for meeting their expectation (Cravens and Piercy, 1994). Consequently, it has been found that the relationship marketing will effectively retain large number of customers in Emirates. Additionally, the frequent flyer program of Emirates has been an important part of the relationship marketing. The crew of the airlines tends to invest more for the loyal customers enrolled in this program for delivering personalized service. The relationship marketing of Emirates has significantly emphasized on the up grading the customer service for achievement of the business growth objective of the organization. Thus, the relati onship marketing of Emirates has been providing significant strength to the organization for meeting the corporate objectives (Firdaus and Kanyan, 2014). 3.1. Growth Opportunities of Emirates Opportunities The Emirates Airlines of UAE is strategically targeting the African market in the upcoming decades. This will help the organization to grow by 40%. According to Sir Tim Clark, President of Emirates Airlines, this focus would help to create a Dubai Hub Africa. The reason behind tapping this market is that the Dubai Government recognized that the African market is still an untapped market in Africa and Emirates Airline can instrumentally support the regions growth. The fleet investment of Emirates in Africa tops around $7billion with operating costs of around $2billion. It presently operates in 10 different destinations. The Emirates group is currently focusing on increasing the commitment and investment in Africa. The group is planning to add up around 10 more destinations in the coming decades and have planned to add 8.5million seats in the African market. Further, the geographical location gives the African travelers an opportunity for short times of traveling. By 2020, the group ha s decided to reach out to 1.5million visitors every year. Emirates have decided to channel traffic through its Dubai Hub. According to the survey of Sabre, there are 1185353 estimated bi-directional OD passengers from UAE who are demanding Emirates flight (Maslen, 2013). Source: (Maslen, 2013) Marketing Techniques As far as the impact of environmental factors remains constant the position of Emirates Group would remain constant. The growth advantage can be determined by the scale or size, the competitors differentiation and also booming trading names. For being a successful organization, the Group needs to focus on the tactics and strategy that work well in harmony for providing best possible level of return surrounded with efficiency. Both tactics and strategy should be designed based on the situational environment. The firm needs to consider more than the business structure, it additionally needs to take a fitting position inside the business. This situating will focus the game changer a firm can have, specifically minimal effort or separation against focused degree at the wide or restricted business sector (See below figure) Source: (Mindtools.com, 2015) The positioning of Emirates in the expense authority quadrant is attained to not just through economies of scale in examination, advancement and advancement additionally through learning, information and involvement underway and operational methodologies and in addition the way it deals with its establishments. 3.2. Different marketing strategy of Emirates There are various marketing options for Emirates to grow in the African market. The BCG Matrix (Boston Consulting Group) as shown below is one of such options that would help to create as strategic view of their business that can be utilized in various decision making aids. Source: (Valuebasedmanagement.net, 2015) In the event that the right choice is made and the products services chosen attains to a high market share, it turns into a star. Stars have high market share in high-development markets. Stars create expansive money streams for the business additionally obliges huge integrationtures of cash to maintain their development. Stars are frequently the focuses of expansive consumptions for publicizing and innovative work to enhance the products services and to empower it to build a prevailing position in the business. Cash cows are specialties units that have high market share in a low-development market. These are generally products services in the development phase of the products services life cycle. They are normally entrenched products services with wide shopper acknowledgement, so deals incomes are generally high. The technique for such products services is to put minimal expenditure into keeping up the products services and redirect the substantial benefits created into produ cts services with all the more long haul profit potential, i.e. starts and question marks. Dogs are organizations with low piece of the overall industry in low-development markets. These are generally cash cows that have lost their market share or the question marks the organization has chosen not to create. The prescribed system for this business is to discard them for whatever income they will produce and reinvest the cash in more appealing business (stars and question marks) (Goel, 2009). Having utilized the Boston Consulting Group framework above, it ought to likewise be noted that the BCG network experiences constrained variables on which to support asset allotment choices among the organization making up the corporate portfolio. The BCG grid is best utilized, then, as a starting point yet surely not as the last determination for asset designation choices as it was maybe initially expected for Emirates business position (Iatrou and Oretti, 2007). 3.3. Marketing objectives of Emirates The strategies help the organization to underpin its success. Strategists have a huge measure of both scope and obligation in creating and adjusting the vital choices of an association. The incalculable choices needed of these directors can be overpowering considering the potential outcomes of mistaken choices. One approach to manage this unpredictability is through categorisation; one categorisation plan is to arrange corporate-level method choices into three separate sorts or terrific systems. These fabulous techniques include endeavours to extend business operations (development methods), diminish the extent of business operations (conservation procedures) or keep up the present state of affairs (soundness methodologies). All the more particularly, development techniques are intended to grow an association's execution, generally as measured by deals, benefits, item blend, market scope, piece of the pie or other bookkeeping and business sector based variables. Regular development techniques include one or a greater amount of the accompanying: With a concentration strategy the firm endeavours to attain to more noteworthy business infiltration by getting to be exceedingly effective at adjusting its market with a constrained product offering. By utilizing a vertical integration technique, the firm endeavours to grow the extent of its present operations by undertaking business exercises earlier performed by one of its suppliers (backward integration) or by undertaking business exercises performed by a business in its channel of dissemination (forward integration) (Shaw, 2011). A diversification strategy involves moving into distinctive markets or adding diverse products to its blend. On the off chance that the markets or products are identified with existing item or administration offerings, the method is called concentric diversification. On the off chance that development is into services or products disconnected to the company's current business, the enhancement is called conglomerate diversification (Hoffman, Bateson and Hoffman, 2006). Further, the marketing mix concept is a timeless technique that the Emirates need to focus on for categorising different strategies. By concentrating on the service marketing mix, Emirates can reap and adopt different strategies. Failing to adhere to this concept may become a huge failure or disaster for the Emirates. This service marketing mix is the activity that helps the organization to deliver, communicate and create customer value. The marketing mix mainly consists of 4Ps Product, Price, Place and Promotion. Since marketing is a very sophisticated stream, the service industries have further added physical evidence, process and people. Thus Emirates need to focus on all the 7Ps of service (Sharma, 2008). Product: Emirates has always been focusing on offering the latest technologies and best quality services to the customers. This helps the travellers the ability to receive and send mails and also SMS messages from different class. Price: Emirates focuses on premium pricing strategy that mainly provides high pricing strategy than others. However, Emirates need to keep in mind that the service or the product they are planning to provide should understand the worth that the customers are ready to provide. In Africa, as it is developing country there is a need of low-pricing strategy as the customers as quite price sensitive. This would help the organization to generate more revenue from this market (Loudon, Stevens and Wrenn, 2005). Place: Emirates have around 122 branches apart from UAE that gives excellent services to the customers. In this way creating helping centers in Africa can help to capture the customers. Emirates Airlines also has an online website that consists of 9 different languages targeting different nationalities. Promotion: For advertising, Emirates can advertise their services and products in newspaper that can mostly attract the segment and also in cheap magazines. Billboards are also one of the best advertising tools that can help to attract people from everywhere. People: Emirates Airlines Management needs to promote common goal to all the employees. This would help to make an efficient team working collaboratively towards the goals of the organization. Through this the management can focus on the needs of the employees and also the customers. This would help to sustain in this competitive world (Parry, 2005). Process: the services of Emirates Airlines mainly emphasizes on the operation departments like Business and First Class Lounges, then special services like helping unaccompanied minors or the disable passengers. Further to maintain good relation with the customers, Boarding services, Check-in and the Baggage services in Airport helps to maintain relationship with the customers. Physical Evidence: The Airlines of Emirates mainly emphasizes on reducing the emission of carbon dioxide due to burning of fuel. Emirates Airlines is focusing on how to decrease the emission and make an ecological friendly environment. Thus they are utilizing less resource and thus developing less pollution and waste. 4.1. Impact of Changes in External Environment on the Marketing Strategy of Emirates External environment of a business has significant potential to influence the business activities of an organization. The wave of globalization has influenced various organizations to integrate their business operation into the international market. In this case, analysis of the external environment is given extensive importance (Hitt, Ireland and Hoskisson, 2005). Business strategies for international market are developed on the basis of the analysis of external environment. Additionally, it has been found that the external environment is dynamic and various components of the environment changes with time. The company needs to keep an eye on the changes in the external environment as it will influence the marketing strategies of the company (Henry, 2008). In case of Emirates various external factors have significant potential to reorient the marketing strategies. Emirates Airline is present in 40 countries and the external environment is different for each of the nations. First of all, if there is a change in the legal framework and regulation relevant to the business operations of Emirates, it may affect the cost of service which will affect the marketing strategy of the organization. Economy of the nation plays a major role in determination of the marketing strategy of Emirates. If it is observed that a nation is encountering economic downturn, Emirates must consider it for re-formulation of the marketing strategy. In difficult times, Emirates need to decline the price for making it affordable for the present market situation. Additionally, the company can adopt some cost cutting strategy for offering discounts (Hitt, Ireland and Hoskisson, 2005). Though social factors play a major role in determination of the marketing strategies, it must be noted that social changes do not take place suddenly. However, in order to deal with social changes, Emirates need to reformulate their product as well as promotional strategy on the basis of changing demand as well as psychology of the customers (Park, Qu and Lee, 2011). Technology has an important influence on the development of marketing strategy especially in case of place and promotional strategy. It has been found that the along with the advancement of technology the marketing strategy of Emirates need to be changed. (Kotler, 2000) For example, increasing dependence on web technology must be capitalized for communicating with the target audience. Emirates have been present on the popular social media sites for networking with the social media users. It has been using social media for undertaking promotional activities. Additionally, the online booking has provided greater convenience to the customers (Jung, 2014). Competition is one of the important elements of the external environment for developing the marketing strategy of Emirates. If there is a change in the level of competition, Emirates need to change the marketing strategy. For instance, if the level of competition enhances, the company needs to differentiate its products as well as pricing strategy needs to be changed in order to increase the customer base even in the competitive market. Hence, it can be concluded that the external environment has significant influence on the marketing strategy of the company (Mellahi, Frynas and Finlay, 2005). 4.2. Internal Analysis of Marketing Strategy of Emirates for Identification of Strengths and Weaknesses Marketing strategy of an organization has major role to play in ensuring success of the firm through achievement of corporate objectives. The marketing strategy changes over time and it is very important to identify which strategy needs to be changed and why. Hence, analysis of the marketing strategy of Emirates will be helpful in identification of the strengths as well as weakness of the marketing strategy of the company. The strength of the marketing strategy will be capitalized and on the other hand, weaknesses of the strategy will help in the improving the marketing strategy that will ensure achievement of the corporate objectives of Emirates. Strengths of the Marketing Strategy: The marketing strategy of Emirates has been significantly focusing on the need and expectations of the customers in terms of product quality. This has significantly helped the organization in assessing needs of the customers and therefore changes the product strategy accordingly for catering the customers (Dalrymple and Parsons, 2000). It has been found that this strategy is very useful in attracting as well as retaining the customers. The marketing strategy of Emirates has adopted relationship market to manage customer relationship in an efficient manner. The Knowledge-driven in-Flight Service (KIS) and frequent flyer program of Emirates has focused on maintaining database of their customers. It has helped in keeping a track of their customer preferences for personalized services. The marketing strategy of Emirates has adopted effective promotional strategies for reaching the target market. Emirates have been utilizing the social media networks for promotional activities. It is a major strength for the organization (Winer, 2000). Weaknesses of the Marketing Strategy: Though the marketing strategy of the company has been found to be effective in achieving the organizational goal, weakness is recognized which is important for improving it. The pricing strategy of Emirates has been found to be premium pricing strategy. Hence, it cannot be afforded by huge number of customers. The company must consider that the competition in the airline industry is growing across the world. Hence, it is important to change the pricing strategy for addressing number customers. It has been found that the company has been emphasizing on enhancing the customer base. Hence, in order to achieve this objective the pricing strategy must be changed. The advertising strategy can also be changed for attracting the more number of customers (Kansu and Mamuti, 2013). 4.3. Local, National, Global Emerging Themes Affecting Emirates and Marketing Strategies for Responding to those The company has to pay significant is based in United Arab Emirates. It has been observed that the nation has been encountering significant growth opportunities. It is important to analyze the emerging themes for responding to it by reformulation of the marketing strategies. UAE is becoming the international business hub and the business tourism has enhanced in UAE. The company must focus on development of innovative marketing strategies for capturing the growing number of international customers. Additionally, it has been found that increasing number of competitors have been intensifying the level of rivalry in the airline market (Hunger and Wheelen, 2000). It is evident that Emirates is one of the leading airlines of the world. However, it must consider the new competitors for development of the marketing plan. It needs to be noted that the presently Emirates has been planning to enhance its customer base across the globe. In United Kingdom, the company has a significant market bas e and operating successfully over the years. The marketing strategy of the company needs to be changed along with the present economic condition of United Kingdom. In the Asian market, Emirates airline has been operating successfully. Additionally, it has been reported that the company is experiencing significant growth in Australian market. Moreover, Emirates has focused on exploring the Australian market through making significant investments. All these international activities will be affected due to the global emerging themes. Extensive growth in number of the internet users and dependence on web has enabled the customers to access the global airline market. They also get a chance to compare the services, price and values offered by different airline service provider before making purchasing decision (Doyle, 2000). Hence, Emirates need to reformulate their marketing strategy for achieving sustainable growth in the international market (Mellahi, Frynas and Finlay, 2005). Another important emerging trend is globalization. Various organizations across the globe have been focusing on integrating its business activities to the foreign countries. This trend also holds in case of airline industry. Consequently, the competition in the international market has been intensifying. It has become important to consider the international player and their presence in the international market for designing the marketing strategies(Hitt, Ireland and Hoskisson, 2005). It must be considered that the marketing strategies of Emirates must be competitive as well as growth oriented. Additional emphasize must be given on the attracting more number of customers as well as retaining those in order to achieve the objective of enhanced customer base. Additionally, it has to focus on adoption of effective promotional strategies in order to communicate with the target market regarding their quality of service, discounts, key features and benefits of the service etc (Drucker and M aciariello, 2008). Additionally, the company must focus on adoption of competitive pricing in order to achieve sustainable growth in the increasingly competitive market. References Anderson, C. and Vincze, J. (2004).Strategic marketing management. Boston: Houghton Mifflin. Bennett, R. and Barkensjo, A. (2005). Relationship quality, relationship marketing, and client perceptions of the levels of service quality of charitable organisations.International Journal of Service Industry Management, 16(1), pp.81-106. Capon, C. (2008).Understanding strategic management. New York: Pearson Education Ltd. Chernev, A. (2012).Strategic marketing management. [Chicago, Ill.]: Cerebellum Press. Clark, B. (2000). Managerial perceptions of marketing performance: efficiency, adaptability, effectiveness and satisfaction.Journal of Strategic Marketing, 8(1), pp.3-25. Cravens, D. and Piercy, N. (1994). Relationship Marketing and Collaborative Networks in Service Organizations.International Journal of Service Industry Management, 5(5), pp.39-53. Dalrymple, D. and Parsons, L. (2000).Basic marketing management. New York: Wiley. Doyle, P. (2000). Value-based marketing.Journal of Strategic Marketing, 8(4), pp.299-311. Drucker, P. and Maciariello, J. (2008).Management. New York, NY: Collins. Emirates United Arab Emirates, (2014).Emirates growth strategy on track | News | About Emirates | Emirates United Arab Emirates. [online] Available at: https://www.emirates.com/ae/english/about/news/news_detail.aspx?article=1927233 [Accessed 12 Feb. 2015]. Emirates, (2012).Emirates airline soars with new Windows 8 Business application and HP tablet experience | Emirates. [online] Available at: https://www.emirates.com/english/about/news/news_detail.aspx?article=1045437 [Accessed 13 Feb. 2015]. Fernando, Y., Mat Saad, N. and Sabri Haron, M. (2012). New marketing definition: a future agenda for low cost carrier airlines in Indonesia.Business Strategy Series, 13(1), pp.31-40. Firdaus, A. and Kanyan, A. (2014). Managing relationship marketing in the food service industry.Mrkting Intelligence Plan, 32(3), pp.293-310. Goel, S. (2009). Airline service marketing. New Delhi: Pentagon Press. Henry, A. (2008).Understanding strategic management. Oxford: Oxford University Press. Heracleous, L., Wirtz, J. and Johnston, R. (2004). Cost-Effective Service Excellence: Lessons from Singapore Airlines.Business Strategy Review, 15(1), pp.33-38. Hitt, M., Ireland, R. and Hoskisson, R. (2005).Strategic management. Mason, Ohio: Thomson/South-Western. Hoffman, K., Bateson, J. and Hoffman, K. (2006). Services marketing. Mason, OH: Thomson /South-Western. Hunger, J. and Wheelen, T. (2000).Strategic management. Upper Saddle River, N.J.: Prentice Hall. Iatrou, K. and Oretti, M. (2007). Airline choices for the future. Aldershot, England: Ashgate. Jeffs, C. (2008).Strategic management. Los Angeles: SAGE. Jeyarathnam, M. (2008).Strategic management. Mumbai: Himalaya Pub. House. Jung, S. (2014). Environmental Analysis and Marketing Strategy of Korea e-book Industry.JMT, 01(03), pp.68-76. Kansu, A. and Mamuti, A. (2013). The Use of Celebrity Endorsement as Marketing Communication Strategy by Turkish Airlines.IJARBSS, 3(12). Kothandaraman, P. and Wilson, D. (2000). Implementing Relationship Strategy.Industrial Marketing Management, 29(4), pp.339-349. Kotler, P. (2000).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Loudon, D., Stevens, R. and Wrenn, B. (2005).Marketing management. New York: Best Business Books, an imprint of The Haworth Press. Maslen, R. (2013). Emirates Sees Strong Network Growth Opportunities in Africa. [online] Routesonline. Available at: https://www.routesonline.com/news/29/breaking-news/244813/emirates-sees-strong-network-growth-opportunities-in-africa/ [Accessed 13 Feb. 2015]. Mellahi, K., Frynas, J. and Finlay, P. (2005).Global strategic management. Oxford: Oxford University Press. Mindtools.com, (2015). Generic Startegies. [online] Available at: https://www.mindtools.com/media/Diagrams/GenericStrategies.jpg [Accessed 13 Feb. 2015]. Park, Y., Qu, H. and Lee, H. (2011). The Effects of the Image Differentiated Positioning Strategy on Airlines Consumer Behavior: An Application of the Schema Theory.Journal of Travel Tourism Marketing, 28(5), pp.498-523. Parry, M. (2005).Strategic marketing management. London: McGraw-Hill. Sharma, S. (2008). Service marketing. Jaipur: Paradise Publishers. Shaw, S. (2011). Airline marketing and management. Burlington, Vt.: Ashgate. Theemiratesgroup.com, (2015).Company Overview | Our Company | The Emirates Group. [online] Available at: https://www.theemiratesgroup.com/english/our-company/company-overview/company-overview.aspx [Accessed 12 Feb. 2015]. Ungson, G. and Wong, Y. (2008).Global strategic management. Armonk, N.Y.: M.E. Sharpe. Valuebasedmanagement.net, (2015). BCG Matrix. [online] Available at: https://www.valuebasedmanagement.net/images/picture_bcg_matrix.gif [Accessed 13 Feb. 2015]. Varey, R. (2006). Flying High in a Competitive Industry: Cost-effective service excellence at Singapore Airlines.Australasian Marketing Journal (AMJ), 14(2), p.51. Viljoen, J. and Dann, S. (2003).Strategic management. Frenchs Forest, N.S.W.: Prentice Hall. Warren, K. (2008).Strategic management dynamics. Chichester, West Sussex, England: J. Wiley Sons. Weinstein, A. (2000). Segmentation and Relationship Marketing.Journal of Segmentation in Marketing, 3(2), pp.1-3. Winer, R. (2000).Marketing management. Upper Saddle River, N.J.: Prentice Hall. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-21188504866552116312019-11-28T07:38:00.001-08:002019-11-28T07:38:04.284-08:00Law Enforcement Today Paper free essay sample Law Enforcement Today Paper Today I am going to describe the issues facing police departments in todays society. This Is something that everyone has with their police departments In different states and how they work out. Some of the police departments are facing from society today are the corruption, on-the-lob dangers, and the use of deadly force. When things like this happen and they need to use their power you have the worry that someone will try to blame you for racial profiling and exposure to civil liability.One of the hardest things the police have to do is serve a multicultural society. Multicultural society being the most challenging thing that face American law enforcement today. Police corruption has been something that has been going on for many years. Though you have many officers out there that will do their Jobs with the up most professionalism, there are officers out there that think they can use their title to do think they shouldnt be doing. We will write a custom essay sample on Law Enforcement Today Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page For an example In 2006, for example, Border Patrol Agent Oscar Antonio Rotor pleaded guilty to charges of conspiracy to smuggle aliens Into the United States (Schmeltzer, 2011, p. 268) Doing things the police are to supposed to do Like this example gave Is what give police officers a bad name. I think that this Is a wonderful statement made that I think Is very true for all of the people around that believe in the police officers to help them with crimes. For Policing to be successful, and crime reduction efforts to be effective, citizens must have trust in the police (Schmeltzer, 2011, p. 273) The on the job danger is something that everyone in the world knows that police have to deal with every day. Police officers never know what they could be walking into at any time. In Washington D. C. They have a law enforcement memorial wall that has names of 12,561 law enforcement officers that have been killed in the line of duty.More than 6,000 officers name have been added to that wall since opening day on October 15, 1991. There are times when officers need to use hard force or even deadly force. Law enforcement officers are authorized to use the amount of force that Is reasonable and necessary given the circumstances. Police cant Just use force for no reason at all they have to have a reason for the force they are using. For an example when the lice are hand cuffing someone definition of force is a good reason to use the force needed.Studies show that 88% of use-of-force involves grabbing or holding the suspect. Description of how local, state, and federal law enforcement agencies currently interact with the U. S. Department of Homeland Security (DASH). Local, State, and federal law enforcement agencies currently interact with the U. S. Department of homeland Security (DASH). By Peaches society. This is something that everyone has with their police departments in from society today are the corruption, on-the-Job dangers, and the use of deadly title to do think they shouldnt be doing. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-10253515689772208642019-11-24T15:12:00.001-08:002019-11-24T15:12:04.948-08:00We Real Cool poetry analysis essaysWe Real Cool poetry analysis essays Poets use a wide variety of tactics in order to try to express feelings or meaning in their poetry. A poem's subject matter and theme often dictate which tactics are used by the poet to help enhance their audience's experience. We Real Cool? displays the use of a wide variety of poetic devices in order to express its theme. In the short poem, Gwendolyn Brooks attempts to express the irony of certaincool? actions and decisions. The audience is tuned into many of the poet's personal opinions inWe Real Cool? as Brooks tells the tale of a pool player's lifestyle, and this lifestyle's shortcomings. The theme ofWe Real Cool? is that although certain decisions may yield a moment of satisfaction, in the long run wisdom and longevity are what create a happy individual. This theme is meant to advise the poem's audience, and warn that such a lifestyle will only end in early death. This theme is enhanced by Brooks? successful use of poetic devices throughout her poem. InWe Real Cool,? Gwen dolyn Brooks uses a combination of pattern, rime, assonance, and alliteration to create a poem in which the theme echoes in the mind of its audience. With the use of such a sarcastic tone in her poemWe Real Cool,? Brooks enforces the poem's theme using patterned repetition. This repetition makes it clear to the reader that Brooks is implying something opposite from what she is saying, and yields a poem with much more meaning and direction. Repetition is seen throughout the poem with,We real cool. We Left school. We Lurk late?.?(1,2) The pattern continues throughout the poem, each sentence beginning withWe? and containing three syllables. Each statement implies a situation of momentary satisfaction. This is apparent in the line,We real cool. We Left school.?(1,2) where Brooks describes the act of dropping out of school. Although dropping out may alleviate the subject's immediate dislike for a structured schooling environment, it is clear to the audi... Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-85770758946909933222019-11-21T07:39:00.001-08:002019-11-21T07:39:16.078-08:00Hospitality Company Research Paper Example | Topics and Well Written Essays - 500 wordsHospitality Company - Research Paper Example The companyââ¬â¢s values include customer satisfaction. In order to achieve this, the company promises to offer a wide array of services and tailor others whenever possible in order to enhance customer satisfaction. The company takes customerââ¬â¢s suggestions seriously and has a functional customer service department to deal with the complaints and suggestions from the customers. This way, it interacts with its customers thereby ensuring that it keeps abreast with the prevailing trends in the market thereby beating its competition. My call portrayed the seriousness with which the company responds to every call. As stated earlier, the line did not keep me waiting. The phone rang for about three seconds before the attendant respondent. Given the large number of customers the company serves on a daily basis, it was right to assume that the company has an efficient customer service. The woman observed all the etiquette beginning with a salutation and according to the time to speak to her. As irrelevant as my call could have sounded, she did not express any disgust. Instead, she responded and tried to explain the companyââ¬â¢s vision the best way she could. She did not refer to any literature yet her explanation represented all the vital points in the companyââ¬â¢s vision as presented on the website and other marketing literature materials. The attendant did not rush me at any time. Instead, she answered my questions and proceeded to ask if I had any other. This proved the companyââ¬â¢s commitment to customer satisfaction. Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-68979102112275348762019-11-20T09:44:00.001-08:002019-11-20T09:44:05.451-08:00Human Resources - Total Rewards and Vision, Mission, and Culture EssayHuman Resources - Total Rewards and Vision, Mission, and Culture - Essay Example th the passage of some more time, we are surely going to witness drastic changes in the manner in which employees would be able to manage their professions, their jobs and indeed their own selves. It is the duty of the organizations to understand the desires and wants of their employees and in return the employees must make sure they give in their best no matter how trying or tough the circumstances are, say at a given point in time. The mission and vision statements of an organization must be properly aligned to discern the exact basis for the rewards and compensation schemes which will be given out to the rightful owners of the same. There must be an endeavor on the organizationââ¬â¢s part to keep all of them contented with their respective jobs so as to have maximum output from them at all times. Compensation methods impact in a fruitful manner towards the working domains of the employees as their morale is boosted up significantly and they feel a new vigor to do something afresh and anew within the realms of the organization. The benefit programs help immensely in their motivation levels and provided the much needed energy to turn things around and make impossible situations into possible (and successful) outcomes. It would be in the greater interest of any organization to devise such programs and methods which would raise the bar when it comes to employee morale and the like since this is in direct proportion to how they would affect the business processes, operations and strategies with their renewed confidence, work ethics and a sense of being positive all round. In an office place, there are certain instances when it is best to choose different people for the various jobs that are assigned in the working environment. This holds true for the rationale that a single person cannot and will not be able to do his work as well as the additional burden that is thrust upon him with zeal and enthusiasm. Hence the need of the hour is to understand that employees and Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-56345587862825814382019-11-18T01:48:00.001-08:002019-11-18T01:48:03.637-08:00Do you have to believe in Reason to believe in Democracy EssayDo you have to believe in Reason to believe in Democracy - Essay Example 42). Therefore, an individual is able to make logic, justify his or her actions and have personal beliefs. This is based on the information that is existent. Philosophy considers reason as rational (Swanson 35). Therefore, cognition, intellect and thinking are part of the reason. Arguably, reason leads to actions or habits that are a personââ¬â¢s thinking. Consequently, one can judge a situation just or unjust, good or bad (Copp et al. 48). In summary, reason and democracy are two different aspects but with a connection yet cannot be said to be tightly linked. Democracy has its connection to rights and freedom to do what one desires. However, freedom and rights come with responsibilities according to democracy (Swanson 55). Consequently, people in democratic nations have the freedom to speech, live, assemble and do other things in accordance with the highest rule of law. Additionally, democracy is also a human right because it gives citizens the free will to carry on their mandate s. Moreover, democracy also protects the basic rights of people. Therefore, democracy is a principle mandate that most governments try to uphold. In summary, democracy is all about the rights and freedom of people. A government that is democratic has power but is accountable to the public. However, this accountability raises concerns because the government should respond to the voice of the citizens (Swanson 63). Consequently, forms of democracy that exist are direct and representative democracy (Held 80). Direct democracy means citizens can actively and directly participate the making of decisions within the government. On the other hand, there is a representative democracy where a set body has sovereignty of power (Held 80). These forms are to help in the representation of the people. Interestingly, this form of modern democracy is common today. In summary, democracy can be either direct or representative but still represents the will of the people. The sole principle in democracy is the equity and freedom of the people. This means that every citizen is equal before the law and the legislative process (Copp et al. 52). Therefore, every person is equal to the other. However, upward control, social norms and political equity are the fundamental principles (Copp et al. 54). As a result, the government reflects equality through these principles. Therefore, democracy allows citizens to be fully part in the life of the society. Democracy often characterizes the majority rule. As a result, the minorities within the government have the tyranny of the majority (Held 197). This is when the protection of a group or individual rights protection. On the other hand, democracy entails elections, which mainly are competitive. Additionally, democratic elections allow people their freedom of speech, political expression and press (Held 201). The citizens are eligible since they serve the interest of the people. In summary, democracy in the modern world entails the majority ru le and their tyranny as they enhance the freedom of the people. Reason is a substance that makes a judgment of a personââ¬â¢s behavior. It helps in arguments since it creates the sense of logic (Manktelow 15). Therefore, attitudes, institutions and traditions play a role in the creation of reason. Moreover, reason is associates with freedom and determinism. According to scientists, the cognition enhances reason in the Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0tag:blogger.com,1999:blog-6988797614022198871.post-22733891076393402352019-11-15T14:19:00.001-08:002019-11-15T14:19:07.323-08:00Answers to questions on principles of nutrition for healthcareAnswers to questions on principles of nutrition for healthcare Omega-3 (linolenic acid) is a type of essential polyunsaturated fat. Like the omega-6 fatty acids are unsaturated because it contains in its molecule double bonds between carbon atoms and are essential (EFA) because the body can not produce it and therefore must be obtained through food. There are three omega -3 fatty acids: Alpha-linolenic, Eicosapentaenoic acid and Docosahexaenoic acid. These essential fatty acids can be obtained from the following sources: The Blue Fish, Food Plant: The purslane, lettuce, soy, spinach, strawberries, cucumbers, Brussels sprouts, cabbages, pineapples, Almonds and Walnuts. The body needs omega-3 fatty acid to work properly. The main functions of linolenic acid include: The formation of cell membranes, the formation of hormones, the immune system to functioning correctly, the correct formation of the retina, the functioning of neurons and chemical transmissions. Besides the basic functions, there is evidence that ingestion of omega-3 fatty acids represents a number of benefits for the body. Beneficial effects on the circulatory system, the intake of linolenic acid-rich foods or supplements that contain this principle lowers triglycerides, lowers cholesterol, prevents blood clots in the arteries by preventing platelet aggregation and arterial pressure decreases slightly. In general thins blood and protects against heart attacks, strokes, stroke, angina pectoris, Raynauds disease, etc. Moreover, the cardioprotective role is further enhanced by the ability of these oils to increase the transmission power of the heart muscle as rhythm regular and prevent disease and arrhythmias. This component protects against the development of certain cancers like colon, prostate and breast cancer. They can also prevent the growth of cancer cells. In breast cancer these acids inhibit the action of estrogens that are responsible for the development of breast tu mors. There is evidence that omega-3 has anti-inflammatory joint diseases. Therefore food or supplements especially can be very appropriate to reduce swelling and relieve pain in diseases such as rheumatoid arthritis, psoriasis and lupus. The use of supplements containing omega-3 may be a natural alternative to conventional treatment for rheumatoid arthritis. It appears that this component increases the levels of PG3 prostaglandins have anti-inflammatory properties. Inflammatory properties of omega-3 can be used for the treatment of inflammatory bowel disease Crohns disease or ulcerative colitis. Ãâà In the same way can help reduce the pain caused by menstruation. The intake of these acids can help maintain mental balance and avoid depression or to improve or assist in the treatment of diseases such as schizophrenia. These acids have a positive action in the maintenance of healthy skin, making them suitable for preventing or ameliorating diseases affecting this organ, such as eczema, psoriasis, etc., Intake of foods rich in omega-3 is very appropriate during pregnancy to ensure that the fetus has a right brain development. Mothers who eat foods with these components have had children with a higher learning capacity and less impaired. Similarly it has been shown that omega-3 favored the motor coordination of premature babies. 2. The client brings the results of recent cholesterol screening with him to see the nurse. The client is confused about what the results mean and asks what the total cholesterol number should be. Which of the following statements could the nurse make about interpreting the results of the cholesterol screening test? a. Total blood cholesterol should not exceed 150 mg/dl c. Total cholesterol should not exceed 150 mg/ml b. Total cholesterol should not exceed 200 mg/dl d. Total cholesterol should not exceed 200 mg/ml Answer: b) Total cholesterol should not exceed 200 mg/dl 3. The nurse is teaching a group of clients in a cardiac rehabilitation class about food sources of proteins. In what foods will the nurse say protein is found? a. in foods derived from both plant and animal foods c. only in foods derived from plants b. only in foods derived from animals d. only in fortified foods Answer: a) in food derived from both plant and animal foods. 4. The school nurse is making a presentation to parents of teenage students. One parent is concerned that their child is not getting adequate high quality dietary protein because the child has stopped eating meat. The nurse tells the parent that certain diets that do not contain meat can still provide adequate protein. Which of the following statements could the nurse make about vegetarian diets and protein? a. all vegetarian diets deliver adequate high quality dietary protein c. lacto-ovo vegetarian diets deliver adequate high quality dietary protein b. fruitarian diets deliver adequate high quality dietary protein d. vegan diets deliver adequate high quality dietary protein Answer: d) Vegan diets deliver adequate high quality dietary protein. Explain why. Get adequate protein on a vegan diet presents no problem at all. Both nuts and seeds such as legumes, whole grains and soy products provide protein. Previously it was believed that plant proteins were of lower quality than animal proteins in which amino acid content is concerned. However, this belief has become outdated and that if you follow a diet based on balanced vegetable products, will receive all the necessary amino acids in adequate amounts. The vegan diet has several incomplete proteins to make a complete one, but that should be eaten the same day, the essential amino acids can also be found in soy products and tofu. 5. A pregnant client tells the nurse that she is taking megadoses of vitamin A in the hopes that it will keep her complexion clear throughout the pregnancy. What could the nurse say about the clientà ¢Ã¢â ¬Ã¢â ¢s use of this vitamin supplement? a. Consuming megadoses of vitamin A may cause permanent night blindness. c. Taking megadoses of vitamin A are a good idea during pregnancy because vitamin A supports a healthy immune system. b. Consuming megadoses of vitamin A may result in birth defects. d. Taking megadoses of vitamin A will neither help nor hurt her or the fetus during the pregnancy. Answer: b) Consuming megadose of vitamin A may result in birth defect. Explain your answer. Birth defects can occur if the supplement that has high doses of retinol ingested for a while, several days or weeks and especially during the first trimester of pregnancy. Vitamin A is an essential micronutrient for growth of the human body, the tissue tropism of epithelial organogenesis, epithelial differentiation and embryonic development. Intake, acute or chronic high amounts of vitamin A can cause various clinical manifestations such as headache, vomiting, diplopia, alopecia, dry mucous membranes, skin peeling, bone abnormalities and liver damage. Vitamin A and retinoids are teratogens classics. Malformations that are generated depend on the doses used and timing of organogenesis in which they are provided. During early organogenesis result in abnormalities of the central nervous and cardiovascular system, while a later provision gives rise to genetic defects in the upper and lower genitourinary tract and palate. Retinoids derived from the catabolism of vitamin A mothers diet are transferred to the embryo-fetal compartment. 6. A family member of an elderly client contacts the nurse and asks why the client is receiving B12 injections. Which of the following answers could the nurse give? a. The injections of B12 are given to prevent blindness. c. The injections of B12 are given to prevent pellagra b. The injections of B12 are given to prevent beriberi d. The injections of B12 are given to prevent pernicious anemia Answer: d the injections of B12 are given to prevent pernicious anemia Explain why. Pernicious anemia is a decrease in red blood cells that occurs when the body can not properly absorb vitamin B12 from the digestive tract. This vitamin is necessary for the proper development of red blood cells. The body needs vitamin B12 to produce red blood cells. In order to provide vitamin B12 in their cells, you should eat enough foods that contain this vitamin, such as beef, poultry, seafood, eggs and dairy products (AC Antony, 2008). To absorb vitamin B12, your body uses a special protein called intrinsic factor, secreted by cells in the stomach. The combination of vitamin B12 attached to intrinsic factor is absorbed in the latter part of the small intestine. When the stomach does not produce enough intrinsic factor, the intestine can not absorb the vitamin properly. The disease begins slowly and may take decades to fully establish. Although the congenital form occurs in children, pernicious anemia usually does not occur before age 30 in adults and the average age at diagnosis is 60 years. Monthly injections of vitamin B12 are prescribed to correct the deficiency of the vitamin. This therapy treats the anemia and may correct the neurological complications if taken soon enough. In people with a severe deficiency, injections are given more frequently at first( Medlineplus). Portia Bairhttp://www.blogger.com/profile/01916749013618473244noreply@blogger.com0